On June 17, 2015, the
Indian branch of reputed car manufacturer Volvo had launched the all-new
version of its luxury hatchback V40. This brand new four wheeler comes with an
ex-showroom price of over 27 lakh rupees in New Delhi. The roll out took place
in a glittering ceremony in the national capital region. The new vehicle has
come out with some advanced features using some of the latest technology and
more advanced safety features.
Launch Event
At the time of
rolling out, the Indian representative of the company claimed that this new
vehicle would be introduced in two variant forms. They
are V40 Kinetic and V40 R-Design. The former has an ex-showroom price tag of 27.45
lakh rupees and the latter has a market value of 27.7 lakh rupees in Delhi. The
company’s Managing Director Tom von Bonsdorff claimed that the new model has
premium features. It has a superior design concept and better technology to
offer a laudable driving experience. The new hatchback has got its safety
featured upgraded to give hassle-free driving experience on the wheels.
Advanced Features
Riding on the new feature additions
and design overhauling, the Indian branch of Volvo expects this hatchback to
provide impetus to the growth of four-wheeler segment in India. The spokesperson for the Swedish luxury
car-maker further told the selected audience assembled at the launch venue that the
vehicle has on board several new high-tech gadgets, safety features and reliable
support systems. These features are expected to make the car less prone to
accidents on the road. The company expects the hatchback to stay ahead of the
similar bigger vehicles from other reputed brands in the automobile industry.
Current Scenario
The Indian arm of
Swedish car-maker Volvo India is currently selling four models in the luxury
vehicle segment in the automobile industry. They are S60, Volvo XC90, V40 Cross
Country and XC60. Its dealership has spread to all the parts of the country.
With the launch of the new model, the company is strategically positioned to
milk the needs of people who would like to travel in luxury cars.
