Introduction
Come this Friday, the World is going to celebrate the roots
from where people have come. The whole world is a great place where one gets to
see a lot many cultures, vibrancy of colours and the ways of life. This is the reason
why the United Nations (UN) has dedicated a day for reminding the mankind of
its roots and culture. The world body has chosen June 19 for this day of
remembrance to be celebrated every year. It is through this day the social
workers and NGOs want to teach the world what each culture and ethnicity stands
for. Let us come together to celebrate the diversity of culture and know what
it represents in real life.
How can We Lag Behind?
The corporate world from our country is going to make it a
big event this time. The companies such as Craftsvilla.com, miraw.com have
already thought out a program for the day in the business capital of the
country. For instance, Craftsvilla.com has decided to distribute 10 lakh bindis
to ladies of all age group. This is a nice gesture on the eve of this day. The
bindis play an indispensable role in the minds of all ladies who are either married
or younger in age. In our country, only widows don’t wear the bindi after the
death of their spouses. Wearing bindis symbolizes the value of marriage in the
society and how it is looked upon by people. The company is planning to deploy
50-100 people in metro cities such as Mumbai, Bengaluru and New Delhi to
distribute the kits containing bindis to youngsters who are on the move on
Friday. The co-founder of the company Monica Gupta wants to spread the awareness
of Indian culture and heritage to people in these metropolitan cities. In order
to further reach the masses with the right message, the company has roped in
the services of noted and gorgeous actress Vidhya Balan who often seen sporting
traditional ethnic sarees and bindis.
World Ethnic Day
This day envisages a world where different civilizations are
held together by the threads of culture and heritage. This tall order can
become a reality only when each civilization tries to complement the other. In
this world, people would give respect to heritage, anthropology, art and
culture, and civilization. Our government is trying to make use of this day to
further popularize the handloom products of the cloth and garment industry. By
focusing on this dying art, the government is trying to revive the lives of
people who work in the Handloom clothes industry. The art of embroidery is
another dying art that needs to be brought back to the days of reckoning.
Associating these hand-based works with this beautiful day would ultimately
restore the golden days to their artisans.
