Blood is the lifeline for various organs in the body.
Normally, it is enclosed in a network of vessels that supply water to different
cells in the body. That is the reason the blood loss becomes detrimental to the
life in our body. If the adequate quantity of blood is given to the person
under distress, his life can be saved. This is the reason why the World Health
Organization (WHO) has decided to celebrate the awareness on blood donation
every year. To this end, it was decided in 2004 that June 14 would be
celebrated as the World Blood Donor Day on global basis. Every year WHO comes
with a new theme for the campaign.
Medical Need for Safe Blood
In many countries, there is not an adequate supply of reliable
blood and blood products to bring people come back into life. Availability of genuine blood products for
transfusion helps in reducing the mortality and disability while undergoing
risky procedures. The blood from donors helps the patients in a number of
situations. They are enumerated below.
- Replacement: Some people unfortunately develop life-threatening conditions in some medical situations. For instance, people suffering from leukemia, sickle cell anaemia, etc. require regular blood transfusion to sustain life in their body. They need to be given safe blood until a permanent correction procedure is done on them.
- Support: While doing the complex medical and surgical procedures, the blood needs to be given as the body needs some time to recoup its resources to make fresh blood.
- Maternal and Perinatal Care: The women passing through pregnancy some time require the blood to replenish the blood loss. It is even needed when they pass through risky delivery.
Need for Raising Awareness
Though many people principally agree to donate the blood,
they don’t finally end up doing that due to some misconceptions they have. They
are under the impression that the blood they donate will not be replaced and
they might end up in a soup. Unless there is a steady stream of genuine donors,
there is no guarantee that safe blood and transfusion products can be obtained
from reliable sources. Hence, the people have to be educated about the need for
the blood donation to bring back life in people whose blood has been lost or
contaminated due to one reason or the other. Moreover, people need to be told
that they should voluntarily agree donate the blood without expecting any
compensation. Only through this approach can we increase the number of blood
donors to meet the huge demand.
Campaign through World Blood Donation Day
The need for the inculcation of a noble thought in the minds
of people to go for voluntary donation of blood has been found globally. In
order to teach the people the nobility of blood donation, the WHO has been
running a global campaign with the help of local government and non-government
organizations. The world body in healthcare has roped in reputed hospitals,
doctors, paramedical staff, social workers and other stakeholders to conduct
classes and roadside campaigns through flex boards and other marketing collaterals.
It has to be done regularly every year. Hence, it has identified June 14 every
year as the world campaign day to boost safe blood donation. WHO has set for
itself an ambitious target of arranging enough blood donors for various medical
needs in all its member countries by the year 2020. According to the world
healthcare body study in 2014, about 60 member countries have been able to
arrange 99-100% voluntary and unpaid blood donations. The same study has also
pointed out that the population in 73 member countries still depends upon the
blood donations from immediate family members and friends.
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